We bridge the Education Management gap
by bringing together the Right Students,
Right Universities/ Colleges, Right Agents
and the Right Markets.
By Your Side International is your reliable and
professional partner at your side in India and
Canada is a priority country for education and settlement among aspirants from India. With the demographic dividend that India enjoys; and Canada expecting the net growth in the labor force purely driven by immigration in the coming decade, Canada will be a natural choice for well qualified and ambitious Indian students.
Australia has been for long a great attraction for Indian students. The Indian market is quite familiar to Australian systems. For the last few years, the market was down for various reasons. Now there is a renewed interest in the Indian market for the Australian Education. The new SVP scheme is a new apporach and has generated interest in prospective students.
The UK was the most popular destination traditionally for students from India in a massive way. Attractions of other markets like Australia eroded the UK market for quite some time. Canadian market opening has again added a blow to the flow of students to UK. In addition, the changes in the PSW mode has also greatly affected the attractiveness of the market among the aspirants from India. But, UK still is a destination of choice for many. Institutions should do all the possible markting activities so that their insituition is in the top of the mind recall, when the situations become more attractive.
Other European Countries
Other European countries like Czech Republic, Switzerland, Austria, Italy, Hungary, Latvia, Lituania etc are also destinations in the overseas education radar of the Indian students. These countries have attraction for specific programmes. Some of the countries like Latvia and Lituania have a cost advantage as the fees are very low, compared to many other countries. Some of these countries are very attractive because of their Scavenge status.
New Zealand institutions have been engaging Indian partners for marketing their institutions in India. The universities and ITPs have been engaging agents for recruitment and doing well for quite a few years. Now the attractions of other markets have affected the flow of students. But still NZ is a destination due to the attractiveness of the country and the population.
USA has been a traditional dream destination for students. The fluctuations in interest has been very meagre for this country. There is always a good number of students who opt to go for studies in USA. But off late, the attractions of other destinations have made some dent, in regional interests towards USA. A carefully crafted marketing and focused initiatives can increase the numbers to a different height.
With a strong economy and the internationalization strategy, Germany has created a positive sentiment among prospective Indian students towards the country. There is a lot of interest among students to go to Germany as there are no tuition fees in many of the universities and other institutions. The German quality quotient is very high among the aspirants.
Ireland had a boom in overseas education a few years back and then there was a drop in the inflow. But now there is renewed interest to Ireland for studies in the universities and colleges. The excellent visa support, student support has made the destination attractive for students. The presence of many International companies is an added attraction. The presence of a large Indian population has made the stay comfortable for many students who have already been there in Ireland.
Spain has been trying to attract International students in the last two years. There has been some effort from Edu-Spain towards this. Even though Spain does not have many English programmes courses, the courses that are available can be made attractive to the Indian student population. Cheaper fees in some of the government universities are a greater attraction for many students. The easeness of learning Spanish is another added advantage.
Netherlands has a good number of universities that have an internationalization agenda. English speaking population is an added advantage for this European country. There has not been any aggressive marketing strategy for educational institutions from Netherlands to establish a market in India. There are a great number of students who look at Netherlands with its proximity of Germany as a overseas Education destination.
Scandinavian countries have a very good social security system which is very much a factor among Indian students while choosing those destinations. The strong economies of Sweden and Norway; and the best education systems there, are a great attraction for Indian students. Our knowledge of recruiting students to some of these countries gives us a good knowledge of the systems there. Even though, there have been students going to these counties from India, the numbers have not been very aggressive in the past.
India is significant as the second largest source country for international students. With 50% of the population in this second most populous country in the world is under 25 years of age, and a growing economy which favourably impacts disposable incomes, India is a ‘must stop’ for countries promoting their education options world-wide.
As India is a huge country, it can be quite confusing for someonewho is trying to navigate the different markets for the first, second or even tenth time! Know more
- Administrative support to Foreign Educational Institutions
- Agent network management
- Training to Agent Counselors
- Branding and visibility building
- Designing, printing and distribution of marketing materials.
- Application process assistance
- Institutional Partnership Building
- Marketing Intelligence for Product Innovation
- Educational Event Representation